2021 Retail Execution Predictions: Three Opportunities for Field Teams
What can CPG brands expect in a post-pandemic phygital world? And how can you be prepared for it? After all the uncertainty of 2020, it’s understandable that brands want to predict what to expect in this new year, but due to a number of factors – including the continued rise in COVID-19 cases, economic downturn, a new presidential term, and additional uncertainty on vaccine administration – that’s become much more challenging.