The Basics of Cross Merchandising [Video]

Gabrielle Downey

1 Min Read

Sales and cross merchandising are like peanut butter and jelly. In fact, cross merchandising is the reason your peanut butter is sitting next to different flavors and brands of jelly on your grocery store shelves.

What Is Cross Merchandising?

The popular retail strategy is defined as the practice of placing complementary goods next to one another to increase sales. The thought behind the process is that by arranging products consumers can perceive a relationship between items, therefore making them more likely to be persuaded to buy them together.

Who Can Benefit From Cross Merchandising?

Cross merchandising is found in all sorts of retail outlets, whether it be cosmetic, grocery, or clothing stores. Creating displays for customers through cross merchandising gives customers what they came in for, but also offers related products that they may want to go with it.

This might be a local boutique displaying a cocktail dress then placing necklaces and earrings around it, or your favorite makeup brand putting lip liner near the lipstick you came in for. The way managers merchandise products correlates to the success of sales. Displays should be engaging, clean, and eye-catching.

Download the 2024 Outlook Report

As the retail landscape continues to evolve, it’s more important than ever to stay on top of the latest trends and challenges. Download our report today to see how more than 160+ CG executives and field leaders are strategizing for 2024.

Gabrielle Downey

Gabrielle is a Content Marketing Journalist at Repsly with an enthusiasm for creativity and innovation. While pursuing her passion for writing, she is studying economics and philosophy at Boston College. She spends her free time exploring Boston in search of the best cup of coffee and cannoli.

Latest Posts

3 Min Read

Insights and Studies

Why are CPGs Doubling Down on Tech Investments This Year? Let’s Get Into It.

Cait Will

Our team at Repsly is excited to announce the launch of our highly anticipated 2024 Retail Outlook Report. At Repsly, our mission is to help CPG brands thrive in the retail landscape, and our annual..

3 Min Read

Having the Right Tools is a Beautiful Thing

Luciana Marzilli Lord

Successful cosmetics, hair, and skincare brands know that data and metrics are essential when it comes to optimizing their team’s performance, improving compliance, and getting the most out of every..

3 Min Read

Product Updates

Repsly in Review 2023

Sanja Novotny

Embarking on a mission to revolutionize retail execution, the Repsly team has consistently delivered on its commitment to enhancing the mobile and web app experience for users. As we reflect on our..

170 Milk Street, Boston, MA 02109

info@repsly.com

The Basics of Cross Merchandising [Video]

Gabrielle Downey

What Is Cross Merchandising?

Who Can Benefit From Cross Merchandising?

Download the 2024 Outlook Report

Gabrielle Downey

Recommended

Latest Posts

Why are CPGs Doubling Down on Tech Investments This Year? Let’s Get Into It.

Having the Right Tools is a Beautiful Thing

Repsly in Review 2023