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What has your brand done differently this summer to stand out on the shelf? As many shoppers have been eager to return to their in-store shopping habits it’s created a hyper-competitive market for brands all vying for attention. One unique approach that’s been successful for a number of major brands this summer has been cross-promotional campaigns.
Wendy’s Spicy Chicken flavored Pringles. Space Jam Mac & Cheese. Krispy Kreme flavored Smart Food Popcorn. These are just a few of the cross-promotion campaigns sweeping the nation this summer as..
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With the summer in full swing, many retailers have relaxed protective measures which have increased foot traffic and in-store shopping. While the retail environment is always ready for discovery, now..
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While it may be commonplace for CPG brands to leverage their retail execution platforms to drive sales performance in the field, Nutrabolt – one of the most globally well-recognized energy brands –..
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For the most part in the United States life is beginning to feel a bit more normal as the Covid pandemic eases. It’ll also come as no surprise that consumers are excited to get back to their regular..
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Field sales leaders and executive teams are constantly seeking a baseline understanding of their field teams’ ability to cleanly execute and impact their sales goals. With 25 percent of sales lost..
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What are some of the most crucial dashboard views your CPG business needed yesterday in order to measure how the work your teams get done in the field impacts sales? Whether your brand sells snacks..
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In my last post, I wrote about the range of experience we’ve seen with CPG companies in their data maturity, and the types of data points that when harnessed effectively, produce real impact on a CPG..
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In my last blog The Power of Data-Driven Retail Execution I talked about how CPG Brands leverage all kinds of data to inform and improve their retail execution, ultimately increasing sales by driving..
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Service Industry KPIs & Reporting
Field sales leaders and executive teams are constantly seeking a baseline understanding of their field teams’ ability to cleanly execute and impact their sales goals. With 25 percent of sales lost..
We’re constantly rolling out additional product updates each month, so it can be difficult to keep up with what’s new inside of Repsly. To make sure you’re up-to-date with the most recent..
