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Executing Your 2018 Business Plan: Advice from the Owner of Gotham Brands

Accountability

Executing Your 2018 Business Plan: Advice from the Owner of Gotham Brands

Melissa Sonntag

We're approaching the end of Q3, and 2019 is looming on the horizon. As you execute the rest of your plan for this year, there's no doubt you're already building initiatives for after the flip of the calendar. But what good is a plan if you don’t stick to it? If you ask Trent Moffat, owner of Gotham Brands, he’d probably tell you what he told us: “If you’ve got a plan and you don’t do anything with it, it’s a waste of time.”

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Endcaps & Insights: The Necessity of Data Maturity in Retail (Pt. 2)

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6 Min Read
Three Field Sales Tactics to Abandon Immediately

CPG Team Management

Three Field Sales Tactics to Abandon Immediately

Mary Hutto

Technology has revolutionized the way that we interact with the world. These days, consumers trade in their coffee socials for social media, brick-and-mortar establishments for e-commerce, and The..

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3 Ways to Achieve Data-Driven Sales Team Management Today

CPG Team Management

3 Ways to Achieve Data-Driven Sales Team Management Today

Dan MacDonald

As a sales manager, you’re constantly looking for ways to improve the performance of your team. There are many schools of thought as to what the best strategies are to boost your numbers. Should you..

7 Min Read
3 Types of Data to Ace Your Next Retail Marketing Campaign

CPG Team Management

3 Types of Data to Ace Your Next Retail Marketing Campaign

Dan MacDonald

If you want your brand to succeed in stores, you need a great retail marketing strategy. Retail marketing is the process of bringing a product directly to customers in a retail store. There are many..

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3 Simple Steps to Get Smarter Store-Level Data About Your Brand

CPG Team Management

3 Simple Steps to Get Smarter Store-Level Data About Your Brand

Dan MacDonald

To grow your brand, you’ve done more hands-on work than you probably care to remember. You’ve spent countless hours on your feet at tastings and events, and countless more in the car driving to meet..

11 Min Read
Hear from a CPG Expert on Why L.A. is Ripe for Emerging Brands

Client Management

Hear from a CPG Expert on Why L.A. is Ripe for Emerging Brands

Victoria Vessella

Emerging food and beverage brands care about growth. Knowing this, we set out to find out what it takes to launch a brand from its early stages to national distribution. We recently sat down with..

17 Min Read
What 19 Beverage Execs Taught Us About Growing a Winning Brand

CPG Team Management

What 19 Beverage Execs Taught Us About Growing a Winning Brand

Victoria Vessella

This December, we had the chance to leave the Boston winter behind for the sun and surf of Santa Monica for BevNET’s annual live show. (If you’re not familiar with BevNET, picture 700+ beverage..

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We Asked 300 Brands How They Drive Upsells: Here Are 10 Takeaways

Client Management

We Asked 300 Brands How They Drive Upsells: Here Are 10 Takeaways

Victoria Vessella

If you’ve read our blog before, you know we work with thousands of brands who are vying to take over their category. Whether they’re just breaking into a new segment or gearing up to unseat a..

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What's MAAR and How Will It Help You Prevent OOS?

CPG Team Management

What's MAAR and How Will It Help You Prevent OOS?

Victoria Vessella

It’s no secret that stockouts hurt sales. A sizeable 37% of shoppers report buying from a competitor if their first-choice brand is out of stock, whereas 9% will buy nothing at all. To remedy this..

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The Power of Agile Merchandising to Grow Your Emerging Brand

Merchandising

The Power of Agile Merchandising to Grow Your Emerging Brand

Allen Bonde

Launching and growing an emerging beverage or food brand is one part art and one part science. But it always starts with passion. Especially as the retail sector continues to undergo massive..

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How Growing Brands Can Balance Analytics and Agility in the Field

CPG Team Management

How Growing Brands Can Balance Analytics and Agility in the Field

Frank Brogie

In many ways, growing a brand is all about balance. Balancing passion and commitment, strategy and energy. Too much of one, and a brand can burn itself out before maturing into a successful business...

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