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3 Tasty Tips to Improve Your Food Marketing Strategy

Packaging

3 Tasty Tips to Improve Your Food Marketing Strategy

Victoria Vessella

In a space with fierce competition, food companies rely on compelling marketing strategies to stay afloat. While a comprehensive food marketing strategy consists of several moving parts, there are three key components that suppliers can address to drive results. Use the following tips to ensure a mouthwatering marketing plan.

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9 Min Read
The Three R's of Consumer Sales Promotions: Risk Aversion, Reciprocity, and Reward

CPG Industry News

The Three R's of Consumer Sales Promotions: Risk Aversion, Reciprocity, and Reward

Melissa Sonntag

Businesses attempting to entice customers to purchase their product use a variety of consumer sales promotion techniques. We are all familiar with free samples, coupons, VIP memberships, BOGO sales..

10 Min Read
Slotting Fees: 3 Ways to Get Your Product on The Shelf For Less

CPG Industry News

Slotting Fees: 3 Ways to Get Your Product on The Shelf For Less

Victoria Vessella

Retail shelf space is a hot commodity that thousands of manufacturers want a piece of. In an environment with razor-thin margins, retailers are highly selective about which new products they’re..

1 Min Read
A Brief History of Cosmetics [Timeline]

CPG Industry News

A Brief History of Cosmetics [Timeline]

Melissa Sonntag

While our ancestors probably weren't contouring their faces or experimenting with minerals to develop the perfect highlighter, historians believe people have been engaging in various cosmetic..

16 Min Read
How to Fill Out The Walmart Supplier Application [Walkthrough]

CPG Industry News

How to Fill Out The Walmart Supplier Application [Walkthrough]

Molly Brogie

You have a great product, and you believe in your merchandising team. Your product is being sold in a few locations, but you feel ready to move onto bigger retailers. You head to the Walmart Supplier..

10 Min Read
How to Fill Out The Whole Foods Vendor Application [Step-By-Step Guide]

CPG Industry News

How to Fill Out The Whole Foods Vendor Application [Step-By-Step Guide]

Molly Brogie

You’ve dedicated seemingly endless hours to developing the perfect product, and now that product is being sold in a few locations. But you know your product is incredible, and you feel ready to move..

7 Min Read
3 Common Retail Execution Mistakes and How to Avoid Them [New Data]

CPG Industry News

3 Common Retail Execution Mistakes and How to Avoid Them [New Data]

Frank Brogie

Although more brands are prioritizing retail execution, an overwhelming majority aren't able to hit their goals in the field, according to new data from the Promotion Optimization Institute

As many..

7 Min Read
How Stockouts Can Hurt Your Business (And How to Prevent Them)

Supply Chain Management

How Stockouts Can Hurt Your Business (And How to Prevent Them)

Victoria Vessella

A customer walks into their local grocer looking for their favorite kombucha brand, only to find that it’s out of stock. Frustrated, this patron considers her options: choose another brand, choose..

1 Min Read
A Brief History of The Beer Market

CPG Industry News

A Brief History of The Beer Market

Ameyna Jackson

Over the course of thousands of years, the beer market has transformed from ancient tradition to medieval currency - from criminal activity to commercial powerhouse. 

Whether you work behind the..

4 Min Read
4 Questions Every Retailer Asks When Considering Your Product for Their Stores

Packaging

4 Questions Every Retailer Asks When Considering Your Product for Their Stores

Ameyna Jackson

If you are a young brand considering a future in the retail world, there are many things to consider before jumping right in. Whether it be a local store or a retail chain, one of the most important..

14 Min Read
Secrets to Success in The CPG Industry [Infographic]

Packaging

Secrets to Success in The CPG Industry [Infographic]

Victoria Vessella

As a young CPG company, you have many concerns regarding the health of your business. Between your competitors, emerging technologies, and all the nuances that come with running a company, it’s easy..

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