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Retail Data in Action: How & Why CPG Brands Leverage Data to Win at the Shelf

Ben Weiner

Field sales leaders and executive teams are constantly seeking a baseline understanding of their field teams’ ability to cleanly execute and impact their sales goals. With 25 percent of sales lost due to poor retail execution, the top brands know that to meaningfully move the needle on growth, obstacles and problems in the field need to be attacked differently – which means they need to look at the problems differently, through..

Endcaps & Insights: Accessing The Power of Data-Driven Retail Execution

Matthew Brogie

We talk a lot about Data-Driven Retail Execution at Repsly. We talk with each other, with our customers, with analysts, partners, and even with our competitors. What is most interesting to me is that..

7 Min Read

Insights and Studies

One Year Later: Retail Leaders Reflect on Lessons & Learnings From COVID-19

Ben Weiner

The COVID-19 pandemic brought unprecedented challenges and obstacles throughout the 2020 calendar year, forcing many companies to re-examine how they work and operate from the top-down. For many CPG..

10 Min Read

Merchandising

2021 Retail Execution Predictions: Three Opportunities for Field Teams

Ben Weiner

What can CPG brands expect in a post-pandemic phygital world? And how can you be prepared for it? After all the uncertainty of 2020, it’s understandable that brands want to predict what to expect in..

7 Min Read

Insights and Studies

CPG Data Analytics: The Ultimate Guide

Melissa Sonntag

When it comes to the CPG industry, utilizing data in your overall business strategy is key to staying ahead of the curve. Top performing brands take a data-driven approach to their businesses and..

8 Min Read

Insights and Studies

Data Stories: Three Types to Win More Retail Space

Melissa Sonntag

In the retail world, there’s no merit in scoring shelf space if you’re not able to keep it. That being so, retailers often conduct category reviews, where you’re given the task of proving your..

3 Min Read

Insights and Studies

Retail Leaders Share Insights on the Future of the Industry

Ben Weiner

If you missed our Retail Leaders Roundtable on “The New Normal in Retail,” you’re in luck! Read and watch along for a recap of last week’s conversation with five retail industry experts on the..

4 Min Read

Insights and Studies

CPG Gurus Reveal Tips for Success

Melissa Sonntag

Knowledge is power -- but only if you have the right information. If your daily headaches come from managing relationships with retailers, staying in touch with representatives in the field, or..

3 Min Read

CPG Tools & Tech

4 Ways Generic Tools Are Hurting Your Team

Melissa Sonntag

When a field team is born, more often than not it’s an experiment -- just a few hardworking go-getters without a ton of resources. In those early days, generic business tools like Google Docs, Excel,..

10 Min Read

Insights and Studies

3 Types of Data You Need to Explode Sales in Your Highest Priority Accounts

Melissa Sonntag

For CPG brands mastering the retail channel is a massive opportunity, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that..

5 Min Read

Insights and Studies

Guide to Using Point-of-Sale Data for Intelligent Retail Execution

Melissa Sonntag

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide sales..

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insights and studies

Retail Data in Action: How & Why CPG Brands Leverage Data to Win at the Shelf

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Endcaps & Insights: Accessing The Power of Data-Driven Retail Execution

One Year Later: Retail Leaders Reflect on Lessons & Learnings From COVID-19

2021 Retail Execution Predictions: Three Opportunities for Field Teams

CPG Data Analytics: The Ultimate Guide

Data Stories: Three Types to Win More Retail Space

Retail Leaders Share Insights on the Future of the Industry

CPG Gurus Reveal Tips for Success

4 Ways Generic Tools Are Hurting Your Team

3 Types of Data You Need to Explode Sales in Your Highest Priority Accounts

Guide to Using Point-of-Sale Data for Intelligent Retail Execution