Guaranteeing the success of product promotions is a top priority for high performing brands. Still, many struggle to meet their promotion execution goals. In the infographic below, we discuss why so many promotions fail to have an impact on sales, and introduce the idea of in-flight promotion optimization -- the concept leading brands are embracing to close the gaps in their promotion execution strategy.
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![Why So Many Promotions Fail to Have an Impact on Sales [Infographic]](jpg/unrivaledmarijuana-__bjag69atg-unsplash2947.jpg?width=1200&height=630&name=unrivaledmarijuana-__bJag69atg-unsplash.jpg)
