From entering a store to closing a purchase, most customers don’t realize how merchandising impacted them. The subtle context of perfectly arranged racks and shelves, the precise placement of signage, and the overall layout of the store subliminally guide consumers through the buying experience, drawing them to particular pieces and conveying an overall message.
The quiet power of apparel merchandising differentiates successful sales from mediocre sales. While most retail outlets have some sort of apparel merchandising strategy in place, not everyone knows how to take it to the next level.
Related: 5 Tips to Modernize Your Apparel Merchandising Strategy
Every detail counts. From the color palette you choose to the latest trends, merchandisers need to assess how each component affects the buyer. The comprehensive plan should reflect your company’s vibe and image. Considering how your business’s values aligns with your target demographic is the first step towards implementing an apparel merchandising strategy that pulls customers in and keeps them interested.
We’ve outlined five vital tips for elevating your current plans. Check out this infographic to find out what is missing in your merchandising. Like what you see? Use the embed code below and share away!
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