![The 5 Spot Rule For Alcohol Merchandising [Infographic]](jpg/istock-539281919-min9cb4.jpg?width=1200&height=630&name=iStock-539281919-min.jpg)
Merchandising is an essential part of any successful beverage brand's retail strategy. Having your logo, promotional materials, and products front and center make it easy for casual shoppers to stumble upon your brand and for loyal customers to find your bottles in no time.
We recently sat down with John Ellsessar, sales manager for Naragansett Brewing and alcohol industry veteran, to bring you his tips on effective merchandising at liquor stores.
This infographic outlines John's 5 spot rule for alcohol merchandising, and can serve as a training tool or checklist for your brand reps. At each stop, we detail what reps should look for and what kind of questions they should ask themselves to ensure your brand is properly represented.
For more in-depth tips on how to sell more alcohol at retail, check out our full conversation with John here.
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