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Traditional vs Mobile CRM: Making the Right Choice for Field Teams

CPG Tools & Tech

Traditional vs Mobile CRM: Making the Right Choice for Field Teams

Marko Kovač

"Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius -- and a lot of courage -- to move in the opposite direction."

--Albert Einstein

CRM, ERP, SCM, and the other software acronyms that exist to streamline various business processes all serve very important functions. Unfortunately, for many small and medium business owners, these traditional software suites are not what they need..

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2 Min Read
The Key to Competitive Packaging? Competitor Retail Audits.

Packaging

The Key to Competitive Packaging? Competitor Retail Audits.

Matthew Brogie

Packaging can be confusing.

There are so many variables to take into account during the design process that sometimes it can seem impossible to tackle every one of them. The good news is that there..

3 Min Read
5 Ways For Field Teams To Utilize Tablets

CPG Tools & Tech

5 Ways For Field Teams To Utilize Tablets

Cam Garrant

Smartphones and tablets have quickly worked their ways into the hearts and minds of consumers, and into the hand of businesses. As the workforce quickly becomes more remote and mobile, employers are..

3 Min Read
Retailers Unhappy? Maybe You're Not Leveraging the Right Software

CPG Tools & Tech

Retailers Unhappy? Maybe You're Not Leveraging the Right Software

Richard April

Your product is established. You’re finally finding that retailers are interested in having you on their shelves, and your product is selling like hotcakes. While everything seems great, you may..

4 Min Read
10 Best Uses for Mobile in Retail Merchandising

CPG Tools & Tech

10 Best Uses for Mobile in Retail Merchandising

Matthew Brogie

We have written quite a bit in recent months about the use of Mobile Technologies for Field Sales and Retail Merchandising, everything from tracking reps to taking photos and capturing competitive..

2 Min Read
Why Photo Documentation Is a Great Retail Execution Tool

CPG Tools & Tech

Why Photo Documentation Is a Great Retail Execution Tool

Frank Brogie

It is now 'free' to take pictures of your products as they exist in retail. Every merchandiser carries a phone with a camera, and good retail merchandising tools make photo documentation super easy...

2 Min Read
Leveraging Mobility for Retail Competitive Advantage

CPG Tools & Tech

Leveraging Mobility for Retail Competitive Advantage

Frank Brogie

A strong retail merchandising company is quality-driven, agile, and efficient. Field management is especially important in promoting these qualities within the merchandising company, and field..

3 Min Read
Best Practices for Rolling Out Retail Merchandising Software

CPG Tools & Tech

Best Practices for Rolling Out Retail Merchandising Software

Frank Brogie

Creating an agile field sales solution for your retail merchandising company is a huge step towards increasing productivity in your business; if you have already completed this process-..

2 Min Read
5 Best Mobile Features for Retail Merchandising

CPG Tools & Tech

5 Best Mobile Features for Retail Merchandising

Frank Brogie

With the wave of the mobile technology revolution having swept across businesses across the board, arming mobile reps everywhere with smartphones, many retail merchandising companies are looking to..

2 Min Read
4 Mobile Technology Trends That Will Boost Field Rep Productivity

CPG Tools & Tech

4 Mobile Technology Trends That Will Boost Field Rep Productivity

Frank Brogie

Agile field sales organizations can benefit from equipping their sales reps with mobile technology. As mobile capabilities expand, the agile field rep becomes more powerful, gaining from increased..

3 Min Read
7 Best Practices for Social Media Marketing Success

CPG Tools & Tech

7 Best Practices for Social Media Marketing Success

Frank Brogie

With hundreds of millions of people online using social media, social media sites have quickly become a convenient resource for reaching out to potential customers quicker and easier than ever..

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