Street Team Representative: Job Description, Salary, & More

 A street team representative is an integral part of many esteemed organizations. In this post, we will try to fill in any gaps of knowledge you may have about what it is to be a street team representative, and ultimately, how to secure and succeed in a position as one.

1. Street Team Representative Definition

2. Street Team Representative Job Description

3. Street Team Representative Salary

4. Street Team Representative Education

5. What Does a Street Team Representative Do?

6. All-Star Street Teams

7. Street Team Representative Job Listings

Street Team Representative Definition

Being able to answer the question, “what is a street team representative?” is necessary before applying for the position. Defining the terms “street team” and “representative” separately is a way to break down the description into a digestible explanation.

A street team is a marketing term that refers to a team of people who work outside of the office (or “on the streets”) in order to promote a brand, product, event, etc.

A representative is someone chosen to act or speak on behalf of another person or group of people.

While the specific job duties may vary from one company to the next, the overall essence of the position flows directly from the combination of these terms. A street team representative is someone who is responsible for personifying and championing a business or organization in the real world through word-of-mouth marketing tactics. They advocate for their brand to people in their community, and aid their business in reaching a wider customer base.

Street Team Representative Job Description

A candidate for the position of street team representative is an outgoing, dynamic person with exceptional written and oral communication skills. They are self motivated individuals who will be responsible for engaging with others on a personal basis in order to promote the brand in both physical and virtual communities. The ideal candidate can provide their own transportation, is able to carry up to 50 pounds of materials, and is comfortable standing for prolonged periods of time.

Responsibilities include, but are not limited to, the following:

• Advertising products or events on social media networks
• Spreading brand awareness through word-of-mouth marketing techniques
• Distributing posters, stickers, and flyers throughout their communities
• Convincing consumers to attend events or purchase products
• Operating as the “face” of a brand in physical and virtual networks
• Attending relevant events to promote their brand
• Transporting promotional materials to and from various locations
• Offering exclusive giveaways, promotions, or trials of a company’s product

Street Team Representative Salary

Compensation plans for street team representatives vary. Some positions offer competitive pay with benefits, while others rely on volunteers to do their work. Here's how companies typically pay street team reps:

Hourly: A paid street team representative can make anywhere between $8 to $15 an hour, according to Glassdoor.

Annually: The salary range is from about $20,000 to $80,000, with Indeed declaring $58,000 a year as the average field team representative salary.

Commission: Some street team representatives earn their pay on a commission, based on how successfully they execute brand promotion. For example, a street team representative promoting an event may make a commission for each person that turns up to said event. Another mode of commission-based pay would be receiving a payment for achieving a set goal, such as a certain number of flyers passed out or shares of a social media post.

Merchandise: Record companies have historically incentivized their street teams with prizes for their top promoters, such as a chance to meet the band or free tickets to a show. This is the more classic form of compensation for field team representatives, however, companies are always finding new and creative ways to honor the efforts of their street teams.

Street Team Representative Education, Skills, and Experience

Street team representative jobs typically require a high school diploma or equivalent. Some positions, however, require a bachelor’s degree as well.

While the education requirements seem relatively lax, past experience and other miscellaneous qualifications play a larger role in deciding whether or not a candidate is a good fit for the job. The words “outgoing” and “energetic” are recurring themes, and in certain cases, previous street team and/or marketing experience is preferred. Other prerequisites for securing a position as a street team representative are being social media savvy, having the ability to stand for long periods of time, and being able to lift and transport up to 50 pounds of supplies.

What Does a Street Team Representative Do?

In the 1990s, record labels found that one of their most potent means of advertising was word-of-mouth, and started offering perks to passionate fans simply for promoting something they loved. One of the first successful street team strategies was by the band KISS, who used the KISS ARMY to turn a fan club into a marketing tool.

Since then, the use of street team marketing has spread to other industries, and street teams are now considered a legitimate - and for some companies, essential - means of marketing to a targeted audience and creating brand recognition. Radio stations, CPG companies, and even nonprofits have adopted the street team marketing strategy.

All-Star Street Teams

A career as a street team representative is considered a rewarding and practical job opportunity, and the representative is a respected member of a company’s marketing team. Since the daily responsibilities will vary depending on the business, we have highlighted two organizations who use field team representatives in differing ways.

Monster Ambassador Team

Monster Energy is one highly recognized brand that utilizes a street team marketing strategy. Their team is known as the “Monster Ambassador Team,” and members of the group will often be found giving away free energy drink samples at sporting events. Monster’s use of street team representatives overlaps with some of the duties associated with brand ambassadors, and in this case, the position consists mostly of representing the brand at specific events. Working as a representative for a company like Monster Energy requires strong interpersonal skills, flexibility of where and when one is willing to work, and a strong interest in the activities Monster Energy consumers are engaged in.

Fueled By Ramen

Another organization that successfully executes the street team marketing strategy is Fueled By Ramen. A record label, Fueled By Ramen takes a more traditional approach to street team marketing. They encourage fans of the music artists they’ve signed to join the street team and promote their favorite bands by giving away stickers, flyers, and other promotional material to potential consumers in their communities. The label also features a “latest missions” page on their site, with easily shareable content for their representatives to disburse via their social media accounts.

Street Team Representative Job Listings

As a street team representative, one can gain exposure to marketing, as well as a leg up in an industry such as music or athletics with little prior experience necessary. If you are interested in joining a street team, we've gone ahead and conducted the search for you! Feel free to use these links for search results from: Indeed, LinkedIn, and Simply Hired.