The ProblemLuxury goods manufacturers usually put a lot of time and effort into thinking up and putting together effective merchandising displays for their products. In a market where shoppers are looking for products which reflect their personalities and lifestyles, a sloppy display simply doesn’t cut it. Why then, do so many managers accept word-of-mouth or a quick picture as evidence of proper display construction from their employees? While most field teams are focused on performing at the highest level possible, there are always outliers who tend to do as little work as possible while maintaining their good standing. Accepting whatever an employee tells you or shows you as hard-evidence is a mistake that plenty of field team managers have made before, but it need not happen again going forward.
The better way of maintaining a high-level of quality in your merchandising displays is geo-tagged photos. These photos allow managers to track employee position in the field, ensuring that they are always at the proper location. They allow employees to attach notes which can give managers valuable information on what problems are plaguing their employees in the field and what problems different retail locations may have.
Employees understand the need for monitoring of performance, but most still want to retain a degree of autonomy in their work. Regularly check in with employees with the primary intention of offering them help—not monitoring them. Employees working in the field will see through a thinly veiled attempt to monitor their every action, and team morale will drop overall. Keeping in mind that your employees are individuals who are part of a larger system can be difficult, but is vital to maintaining the integrity of the team. With the right kind of support, you can empower employees to perform beyond what they thought they could within an organizational system.
In general, employees want to see exactly what rules and expectations are involved with their duties. Beyond this, however, are opportunities to educate employees on how the core of their team operates, clearly explaining the structure of the team and the principles upon which it operates. Giving information to employees is a fantastic way to empower those who want to achieve more than what is expected and leads to a stronger sense of belonging among all team members.
Implementation of new practices should be carefully thought through with consideration given to the size of the company and the personalities of employees. Leveraging new technologies and encouraging stronger systems of communication help struggling field teams become good teams, and helps good teams become great ones. While it may not be the solution to every single problem, building team morale, communication, and coming to expect a certain degree of accountability from your team will help improve nearly every aspect of an organization.
As the retail landscape continues to evolve, it’s more important than ever to stay on top of the latest trends and challenges. Download our report today to see how more than 160+ CG executives and field leaders are strategizing for 2024.
Our team at Repsly is excited to announce the launch of our highly anticipated 2024 Retail Outlook Report. At Repsly, our mission is to help CPG brands thrive in the retail landscape, and our annual..
Successful cosmetics, hair, and skincare brands know that data and metrics are essential when it comes to optimizing their team’s performance, improving compliance, and getting the most out of every..
Embarking on a mission to revolutionize retail execution, the Repsly team has consistently delivered on its commitment to enhancing the mobile and web app experience for users. As we reflect on our..
