Featured
How STAR Brokerage Unlocked Their Retail Execution Potential

Merchandising

How STAR Brokerage Unlocked Their Retail Execution Potential

Ben Weiner

Food and beverage brokers know that managing the execution for a handful of brands across all of their retail channels is no easy task. As the link connecting their brand clients to shelf-level execution in stores, merchandisers have a huge responsibility to support the key programs of all of their brands as well as the thousands of stores they serve.

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13 Min Read
Growing a Brand Ambassador Program at Scale

Team Building

Growing a Brand Ambassador Program at Scale

Ben Weiner

Brand ambassadors are an excellent way for CPG companies to expand awareness and reach a wider target audience. In its most basic form, the main role of brand ambassadors is to represent, promote,..

8 Min Read
4 Ways to Elevate In-Store Promotions

4 Ways to Elevate In-Store Promotions

Ben Weiner

In today’s world of retail, CPG companies spend on average up to nearly one-third of its revenue on trade promotions, and for good reason – it’s an easy and great differentiator to set themselves..

3 Min Read
How to Increase Chain Penetration with Data

Territory Management

How to Increase Chain Penetration with Data

Ben Weiner

Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that..

5 Min Read
Repsly Celebrates 10 Years of Empowering CPG Teams

Repsly News

Repsly Celebrates 10 Years of Empowering CPG Teams

Ben Weiner

Repsly is proud to celebrate our 10th year in business providing retail execution to thousands of brands that record more than 5 million activities per month.

3 Min Read
Does Your Shelf Share Match Your Market Share?

CPG KPIs & Reporting

Does Your Shelf Share Match Your Market Share?

Ben Weiner

For CPG brands, the battle for market share is as old as time. But in an era where most shopper decisions are made in-store at the fixture and shelf space continues to decrease as new brands emerge,..

3 Min Read
How to Use Data to Execute and Maintain Brand Promotions

Trade Promotion

How to Use Data to Execute and Maintain Brand Promotions

Ben Weiner

Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that..

3 Min Read
Why Half of All Promotions Fail to Have an Impact on Sales

Trade Promotion

Why Half of All Promotions Fail to Have an Impact on Sales

Ben Weiner

Has your brand ever run a promotional campaign on a product, only to find out that after months of planning the display materials were set up incorrectly, in the wrong location, with the wrong..

3 Min Read
How to Merchandise at the Shelf: A Data-Driven Approach

Merchandising

How to Merchandise at the Shelf: A Data-Driven Approach

Ben Weiner

Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that..

3 Min Read
How to Expand Your In-Store Footprint: A Data-Driven Approach

Territory Management

How to Expand Your In-Store Footprint: A Data-Driven Approach

Ben Weiner

Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that..

3 Min Read
How Much are Out-of-Stocks Hurting Your Business?

Territory Management

How Much are Out-of-Stocks Hurting Your Business?

Ben Weiner

In the new world of retail, consumers are constantly faced with health risks at every store they visit. With that in mind, picture a customer making their regular trip to the local grocer, only to..

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