field sales

Featured

These 6 Secrets on Your Label Are the Key to Better Retail Demos

Melissa Sonntag

What you see is what you get. At least to the human mind, that’s how it works.

Human beings rely heavily on our sight as our main way of perceiving and understanding the world around us. For this reason, brands focus a lot of energy and resources into creating attractive, informative, and impactful product labels.

While a good label is valuable on its own, labeling becomes especially important for field reps. When reps are engaging..

4 Ways Mobile CRMs Are Disrupting The Retail Industry

Maddie Davis

In a world that places increasing importance on constant innovation, brands must work harder than ever to keep their products relevant to retailers and consumers.That requires a lot of legwork, which..

6 Min Read

CPG KPIs & Reporting

Agile Reporting: How to Save Time While Uncovering Trends From the Field

Frank Brogie

You know how it goes. You spend hours each week trekking through email threads and one-off spreadsheets trying to make sense of what’s going on in your accounts. Sometimes that data is missing key..

6 Min Read

Accountability

Executing Your 2018 Business Plan: Advice from the Owner of Gotham Brands

Melissa Sonntag

We're approaching the end of Q3, and 2019 is looming on the horizon. As you execute the rest of your plan for this year, there's no doubt you're already building initiatives for after the flip of the..

5 Min Read

Insights and Studies

Going Deeper Into Target Markets: Advice From the Co-Founder of LIFEAID

Melissa Sonntag

In a competitive space such as food and beverage, it can sometimes seem like a good idea to cover a large market at once -- but once you do, where do you go from there? Consider the “inch wide, mile..

6 Min Read

CPG Team Management

Three Field Sales Tactics to Abandon Immediately

Mary Hutto

Technology has revolutionized the way that we interact with the world. These days, consumers trade in their coffee socials for social media, brick-and-mortar establishments for e-commerce, and The..

6 Min Read

Field Marketing

Brand Activation Manager: Job Description, Salary, & More

Sara Mack

If you have a background in sales or marketing and you want to fire up a brand’s marketing strategy with lots of creativity, becoming a brand activation manager might be the best career choice for..

5 Min Read

Field Sales

3 Activity Management Best Practices For Agile Field Sales Teams

Dan MacDonald

As a sales manager, you’re always looking for areas where your team can boost performance. With all of the activities that you and your reps do in a given day, how can you iterate and adapt your..

3 Min Read

CPG Tools & Tech

How to Drive Retailer Compliance for Stronger Promotions and Sales

Sara Mack

We don’t need to tell you how important it is to check in with your retailers to make sure everything is going according to plan. Even though this kind of monitoring saves you time and money in the..

6 Min Read

CPG Tools & Tech

One Tool Helping Beauty Brands Grow Faster in the Field

Sara Mack

It probably feels like some days your brand’s growth depends on your ability to be in 15 places at once. As much as you hone your teleportation skills, it likely isn’t possible to monitor consumers,..

5 Min Read

Field Marketing

3 Ways to Stay Organized When Your Car is Your Office

Terri Williams

One of a brand's most important assets is its road warriors. Brand ambassadors, sales reps, merchandisers -- they all spend a huge part of their workday in the car, hopping from store to store or..

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field sales

These 6 Secrets on Your Label Are the Key to Better Retail Demos

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4 Ways Mobile CRMs Are Disrupting The Retail Industry

Agile Reporting: How to Save Time While Uncovering Trends From the Field

Executing Your 2018 Business Plan: Advice from the Owner of Gotham Brands

Going Deeper Into Target Markets: Advice From the Co-Founder of LIFEAID

Three Field Sales Tactics to Abandon Immediately

Brand Activation Manager: Job Description, Salary, & More

3 Activity Management Best Practices For Agile Field Sales Teams

How to Drive Retailer Compliance for Stronger Promotions and Sales

One Tool Helping Beauty Brands Grow Faster in the Field

3 Ways to Stay Organized When Your Car is Your Office